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OUR BLOG

  • Our PR Crisis Cherry? Popped!

    Jennifer Litz
    Aug 5, 2010
    BasicallyRed, featured, Hoptopia, LadiesofCraftBeer, twitter
    7

    Okay, not really. But I feel an explanation is in order to set my Beervana right.

    I have a terrible track record of spewing embarrassing admissions on the web. I’m practically epileptic on Twitter and Facebook: So many timelines of flashy, sparkly, breakneck content, so little time to interject myself into the whirring-picture slot machines. It makes me stupid and drooly sometimes, and I lose track of what’s what. Like the difference between direct messages and MY PUBLIC STREAM.

    That’s what happened Tuesday night, if you happened to see me idiotically admit to the Twitter world that I wished “I could unfollow @BasicallyRed and @Hoptopia … but wouldn’t.”  That was supposed to be a DM response to a friend’s admission that she’d unfollowed an undisclosed craft beer (lite-category) heavyweight. As soon as I responded to her, I thought, “wait a minute …” Delete. But I think it was out long enough, ‘cause they unfollowed me.

    Big effing deal, right? Oops. I’m a boner. I acted retardedly, but attention spans are short online. Is it really worth rehashing on here?

    Well, yes. First, Red is also the lady behind @LadiesofCraftBeer, which our organization sympathizes with. Further, as Tiger Woods’ camp will tell you in retrospect, it’s better to address public snafus than to sit and let them fester until the day you have to collaborate with maligned parties.

    Hops, Red, my apologies. Again, there’s a big boner peeking out of my shirt collar right now, and it’s hanging to the left with shame. I would never purposefully spew such spam to the Twitterverse, but I still deserve the shaft for being careless, and the “WTF?” it may have elicited.

    But just in case you were wondering why I said what I did? Because I would be.

    Hoptopia, my man, I like the blog. I like that the reviews are short and sweet; I like the clean, cool, almost Asian-inspired design. (An A – Z directory of reviews would be cool.)

    But I can’t stand how you flog that hashtag, “#tellhoptopia,” every day, several times a day. Why can’t you just ask your blog question and then say, “tell me?”  Yes, I know, the hashtag ostensibly will allow people to find it easier … but aren’t they usually, and best, reserved for causes, events and memes? #craftbeer, #Texas, #FML, etc. (And yes! #LadiesofCraftBeer is inclusive enough to fit this definition.)

    That’s all.

    As for you, Red, there’s a reason I didn’t say, “I wish I could unfollow @LadiesofCraftBeer … but I won’t.” I like that stream. And I get that @BasicallyRed is more your personal one. Also, I’ve checked your blog on Mutineer online, and it’s great! Wish I’d seen it before I went to NYC last and thought, “Where the hell is the beer?”

    But your twitter picture, where you’re sticking your tongue out all nastay stylez in front of the beer? I just can’t help that it irks me. Not because it’s vaguely sexual, as I’m certainly not prude. (See the end of this post.)  It’s just like, A., Isn’t this about the beer? And B., Isn’t that kind of picture from a chick sort of trite? Like, Miller Lite girls trite? Aren’t we trying to portray women as discriminating drinkers of craft beer? Granted, my pic says ADD and animated, and that’s true. What does yours say? Will lick for beer?

    So that’s why I said what I did, to many more sets of ears than I thought. That’s key.

    Anyway, it’s not the first time I’ve screwed myself over in the online beer community. A couple of months ago, I was posting a response to an event listing for my homebrewers meetup group, and I just couldn’t preview the pictures I was trying to upload to my profile. Then the whole damn thing froze, and I just left the site, thinking I’d have to repost everything.

    Imagine my surprise when I revisited the Captain Bob’s Homebrew Crew page. All of my entries were prefaced with a full-length pic of me in my bra and underwear, Miley Cyrus style. I had been bored in my hotel room while on business (stifle the jokes), and decided to see how far my body was from bikini-ready. You see, I don’t trust mirrors, but I do trust cameras.

    I lied to the group and said some spammer hijacked my account. And by God, I went to the next brew-out.

    This time, I’m not gonna lie. Sorry. Maybe one day we’ll be friends. Maybe not. Either way, see you at the Beer Blogger’s Conference!

Jennifer Litz

Jennifer is the editor for Craft Business Daily and lives in Texas. She formed Texas Girls' Pint Out in July 2010 after moving from Indianapolis, IN to Houston, TX Email jennifer@girlspintout.com

7 Comments

  1. Sarah @ Ordinary Days

    −Reply
    August 5th, 2010

    Wow! Along with your boner, you obviously have very large balls. Good for you for explaining things. :)

    • jennifer

      −Reply
      August 5th, 2010

      Ha ha. Thanks! I enjoy your blog, especially the entry about your baby going-smooshy faced and then laughing along with you guys.

      Speaking of boners, by the way, the ladies of this site should appreciate this: AwkwardBoners.com. It’s like People of Wal-Mart meet, well, boners. Def great conversational material to break the boners — er, ice — at your next beer meetup.

  2. marie

    −Reply
    August 5th, 2010

    Way to go for owning up. I put my foot in my mouth at least three times a day so I’ve gotten rather good at it.

    P.S. – I unfollowed hoptopia for the same reason. But he never followed me to begin with so I don’t think his feelings were hurt. ;-)

  3. jennifer

    −Reply
    August 5th, 2010

    Well now we’re both in the same boat! ;)

  4. magen

    −Reply
    August 5th, 2010

    We love you and your awkward boner, Jen!

  5. texantiff

    −Reply
    August 14th, 2010

    Oh man, I can feel your pain. Before I got a smart phone I would send in all my tweets via text message. It took way too many mistakes before I finally remembered to type a big D in front of my direct messages! :)
    I’m curious though – what homebrewer group are you a member of? I just brewed my first batch and get to taste the final result in a couple weeks – so excited! Would love to be part of a group of other brewers to geek out over recipes and tastes and methods. I don’t think my husband cares as much as he pretends to!

  6. Ronnie

    −Reply
    August 17th, 2010

    Ah. The good ol’ foot-in-mouth syndrome. Just one of the nasty side of effects having so much on the mind ;) Don’t worry, I empathize-and applaud you having the cojones to apologize.

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